These days, even poverty can be bought. A Russian psychologist, Sergei Knyatzev, provides the experience of being a beggar to wealthy people who have tried everything and are looking for something new.

But this is only one of the games that this psychologist has developed. He specializes in role-playing and mental manipulation, starting with animals and small groups of people, and climaxing with his mass control of 7000 individuals.

The film speaks in an interesting manner of our time: when nothing is enough, people try to acquire both basic and extreme experiences by buying them. Everything's for sale. Richness often alienates people at the expense of a balance in life. That in turn opens out a market for any entrepreneur with even the slightest understanding of the human psyche, just like for Sergei Knyatzev. Through these games he also is working up people's attitudes and society's structure.

Directing : Arto Halonen
Manuscript: Arto Halonen
Research: Kevin O´Flynn
Camera: Vladimir Bashta, Dmitri Avrorin, Igor Tsernysov and Arto Halonen
Sound design: Martti Turunen
Sound Recording: Dimitri Zimin
Editing: Sanna Liinamaa
Shooting period: 11/2003-6/2005

World premiere 28th November 2005, in the Joris Ivens - competition at the International Documentary Filmfestival Amsterdam.
Finnish premiere at the DocPoint - Helsinki Documentary Film Festival 26th January 2006.
Finnish theathre premier 24th February 2006.




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